Dinagat Islands boosts tourism promotion
drive
By Renelle L. Escuadro
BUTUAN CITY โ The provincial government of Dinagat
Islands, in partnership with the Caraga Regional Development Council (RDC)
and the Department of Tourism recently turned over a television set to the
management of Bancasi Airport in Butuan City as it launched the โDinagat
Islands on Screen.โ
The TV set contains promotional videos of the
different tourism portfolio of the province that showcased its culture and
heritage, pristine and island beaches, rural and mountain adventures,
ecological wonders, gastronomy, among others.
This initiative aims to boost tourist arrivals in
lesser-known destinations, such as the province of Dinagat Islands, by
utilizing gateways as untapped platforms for marketing and promotions. This
will also inspire tourists and travelers in the airport to include Dinagat
Islands in their travel destinations.
It will also broadcast information, education and
communication (IEC) materials that promote the i2FAME strategy of the Caraga
Regional Development Plan 2023-2028. The i2FAME which stands for
โIndustrialize and Innovate Fishery, Agro-forestry, Mining, and
Eco-tourism," to improve the productivity and sustainability of the said
key industries in the region.
Dinagat Islands Gov. Nilo P. Demerey Jr., also the
chairperson of the Caraga RDC said, "We will be doing more of
this effort, making Caraga known to other places, and to be able to improve our
ranking from No. 10 in poverty level to rank No. 6.โ
He added that the region is now ranked No. 8 and is
continuously gearing for improvement. "Caraga region so far has the most
substantial poverty reduction in 2023," he shared, establishing the
pivotal role of tourism in addressing poverty and paving way for economic
activities.
As a beneficiary of the initiative, Junelito Abrazado,
acting civil aviation area manager of Civil Aviation Authority of the
Philippines (CAAP) Area 12 in Butuan City expressed gratitude to the provincial
government of Dinagat Islands and to other agencies for considering the
airports as a strategic hub to strengthen the tourism sector in the region.
"We are honored to receive this one unit of television set from the
Province of Dinagat Islands. Rest assured that this will be very useful in the
promotion of the tourist destinations in Dinagat Islands with its rich culture
and friendly people,โ he said.
Also,
DOT Caraga Director Ivonnie Dumadag assured the sustainability of the
initiative saying, โ"After this, the Sayak Airport in Siargao Island and
Surigao City Airport will follow. There have been notable efforts leading
to the progress of Caraga, and this is another accomplishment for the entire
region.โ
Meanwhile, the Province of Dinagat Islands passed
ordinances encouraging boat operators to promote the islandโs tourism
destinations. This advocacy was later elevated to the Regional Development
Council (RDC), resulting in the passage of RDC Resolution No. 9-B, series of
2024. This resolution urged DOT Caraga and public transportation agencies to
facilitate and allow provincial and local government units in the Caraga Region
to exhibit tourism promotional videos in airports, seaports, terminals,
RORO vessels, passenger boats, bus terminals,
buses, and tourism-related establishments (TREs) free of charge.
Through initiatives like these, the Province of
Dinagat Islands reaffirms its commitment to innovative tourism promotion by
harnessing modern platforms and strategic partnerships for sustainable tourism
growth, ensuring that its natural beauty and vibrant traditions reach a wider
audience. (RLE, PIA Dinagat Islands)